Inside Août

COLOUR HOLDS MEMORY

The shade you wore on a first date. The one you packed for a trip you'll never forget. The colour that made you feel like yourself for the first time.

Colour isn't just how you look.
It's how you remember.

Inside Août was built around that idea. Every shade is handcrafted to be worth keeping. Every palette holds exactly what's yours - and nothing that isn't.

OUR STORY

Vegan

𓇼 Cruelty-Free

⋆.˚ Talc-Free

Refillable

𓇼 24 Handcrafted Shades

⋆.˚ Magnetic Palette

Made To Keep

𓇼 Made In Mumbai

HOW IT WORKS

CHOOSE YOUR PALETTE

Start with the size that feels right.

Locket holds 3 shades. Your everyday essentials pared down to what you actually reach for.

Lucky Charm holds 6. Enough for every day and every occasion without the bulk.

Keepsake holds 12. For the collector who wants every mood covered.

There's no right answer. Only what feels true to you.

PICK YOUR SHADES

Choose from 24 handcrafted eyeshadows with high-impact pigment and buildable colour.

Start from scratch, or choose a Colour Story - a curated edit of shades that work together, ready to wear from the moment you click in.

New to eyeshadow? Start with one matte and two metallics. It's the formula that never misses.

KEEP IT, FOREVER.

Your palette snaps shut magnetically. When a shade runs out, you can just refill it. When your tastes change, swap it. The case stays. The palette evolves.

This isn't something you'll throw away in six months. It's something you'll keep rearranging for years.

For the shades you'll return to, and the ones you'll discover along the way.