What is Inside Août?

Inside Août is a Mumbai-born makeup brand that makes customisable, magnetic eyeshadow palettes. You choose your shades, create your palette, and keep it.

How does it work?

Pick your palette size: Locket, Lucky Charm, or Keepsake. Choose your shades from our collection of 24. We send everything to you in individual packaging and you assemble it yourself. It's magnetic, so everything snaps in easily. Scan the QR code on your packaging for a step-by-step video.

Are the shades refillable?

Yes. Every shade is magnetic and removable. When you want to swap or replace a shade, shop individual refills on our shades page. No need to rebuy the palette.

Can I buy individual shades without a palette?

Yes. Shop individual refill shades on our shades page. Each shade is Rs 300.

What's the difference between the palette sizes?

Locket holds 3 shades (no mirror). Lucky Charm holds 6 and includes a mirror. Keepsake holds 12 and includes a mirror. All are magnetic and refillable.

What comes in my order?

Your order includes your palette, individually packaged shades, a sticker sheet, and a QR card linking to your assembly video. Lucky Charm and Keepsake orders also include an info booklet and a postcard.

I've never really used eyeshadow. Is this for me?

Yes. Each shade comes with a QR code linking to tutorials for every level. Start with 3 shades in a Locket and build from there. There's no wrong way to begin.

How many shades are there?

We have a collection of 24 shades: 7 mattes and 17 metallics. Browse all of them in our customiser.

Where are your products made?

Inside Août is a Mumbai-born brand. Our eyeshadows are formulated and manufactured in India.

Are your products cruelty-free?

Yes. Inside Août products are cruelty-free and vegan.

How much does shipping cost?

Shipping is free on orders over Rs 1,799. Orders under Rs 1,799 are charged a flat Rs 79 for standard shipping.

How long does dispatch take?

We typically dispatch all orders within 24–48 hours of order confirmation. Orders placed on weekends or public holidays will be processed on the next working day. Once dispatched, you’ll receive tracking details via SMS/email to stay updated on your delivery.

How long will delivery take?

Standard delivery takes 4 to 7 business days from dispatch, depending on your location. We dispatch within 24 to 48 hours of order confirmation, and once your order ships you will receive tracking details by SMS and email.

What payment methods do you accept?

We accept all major credit and debit cards, UPI, net banking, and cash on delivery. Cash on delivery is available on orders of Rs 1,799 and above.

Do you ship internationally?

We currently ship across India only.

What is your return policy?

Because every palette is custom-built to your order, we do not accept returns for change of mind. We will arrange a replacement or refund if your order arrives damaged, has missing parts, or is the wrong order. Contact us at contact@insideaout.com within 7 days of delivery with your order number and a clear photograph of the issue, and we will respond within 2 business days. Opened or used eyeshadow shades cannot be returned for hygiene reasons. For full details, see our Refund Policy.

Can't find what you're looking for?

Send us an email at contact@insideaout.com and we will get back to you as soon as we can. Include your order number if you have one.